What we would build for an event agency and production
The part of the launch that guests queue for
We build the things you can't order from a catalogue: arcade cabinets in the client's brand running a game made for the campaign, a wall of visuals that moves with the DJ, a launch page and email series that count down to the night, and guest ticketing with Apple Wallet passes your team scans at the door. We delivered exactly this for Leapmotor UK at Ministry of Sound.
Built and delivered remotely from Cheshire, UK · fixed price agreed up front
What goes wrong today
Every agency hires the same photo booth
The client has seen the LED wall, the 360 camera and the neon sign at three other launches this year. What they haven't seen is their own brand as a playable thing with a leaderboard.
Guest lists on a clipboard
A PDF list at the door, names spelt two ways, plus-ones nobody recorded, and no idea at 22:00 how many people are actually inside. The client asks for the number the next morning and you guess.
The launch page that arrives the day before
The client's web team delivers a landing page late, in the wrong brand, with a form that doesn't send. The email invitation renders badly in Outlook. The countdown is a static image.
Tech that fails at 20:05
A kiosk that drops to the desktop, a screen that needs a laptop and a person, a Wi-Fi password that changes. Event tech has to survive the venue, the power and the guests, and someone has to know it's all working before doors.
What we build for you, from the ground up
Branded arcade cabinets with a campaign game
Cabinets in the client's livery, a game written for the campaign, a leaderboard on the wall and a prize for the top score. Kiosks locked down with a focus watchdog and auto-power-on, one-command deployment, and a Mac app that sweeps the venue network and runs a go/no-go before doors.
Mini-games that hand out offers
Browser games in the brand, playable on a phone from a QR at the bar or in the invitation email: beat a score, get a code. Single-file, no download, no libraries, and they work on the venue's worst Wi-Fi.
A wall of music-reactive visuals
Seventeen procedural visualiser modes driven by the live audio, recoloured to the client's palette with their logo in the geometry. Runs on a small box behind the screen, no laptop, no VJ, with a phone control for whoever runs the room.
Launch page and email series
A page in the campaign's brand with a live countdown, motion and the RSVP, plus a series of table-based emails that render everywhere, from save-the-date to 'doors in two hours'. Built as one story, the way we did for the AWOW Jukebox launch.
Guest ticketing and door scanning
Invitations become Apple Wallet passes with a QR. Your door team scans on iPhones, sees the live count and the VIP flags, and the client gets the real attendance figure at 23:00, not a guess the next morning.
Paid events with deposits and tickets
For ticketed nights: tiers, tables and packages sold on the client's own page with Apple Pay and card, table deposits that refund on arrival, and no ticketing platform taking a cut.
Kit ledger for your own equipment
Every cable, screen and cabinet checked out to a job and checked back in on a phone, so the missing HDMI shows the day before, not on site.
The Apple layer your guests actually notice
Live Activity: the countdown on every guest's lock screen
From the day they RSVP, the launch counts down on the lock screen. On the night it shows doors, the running order and where the shuttle is.
The ticket in Apple Wallet
A pass in the campaign's design with a QR for the door, that updates itself if the venue or time changes and appears on the lock screen as the guest arrives.
Venue in Apple Maps, reminders that add themselves
One tap to the right entrance. Doors, the keynote and the last shuttle add themselves to the guest's calendar with alerts.
App Clip QR on the floor
A QR on the cabinet, the bar or the product opens an App Clip with no download: play the game, join the leaderboard, order a drink, book a test drive.
Dynamic Island for the producer
Your producer's iPhone shows the live headcount and the next cue in the Dynamic Island, and a widget with cabinet status and network latency across the venue.
Payments in Türkiye, done properly
Built and running: the examples this comes from
Questions we get asked
Can you build the cabinets themselves?
We build the software, the graphics and the game, and lock down the kiosks; the cabinets are built by Arcade Wow in the UK, where Jordan leads the software. For Türkiye we can spec the build for a local fabricator and ship the software image.
How far ahead do we need to book you?
A campaign game, cabinet graphics and a launch page are weeks of work, not days. Tell us the date as soon as you have it and we'll say honestly what fits.
Do you attend the event?
In Türkiye, no: we deliver remotely, with a pre-flight tool your crew runs on site and a video line open on the night. In the UK, on-site support can be part of the quote.
Who owns the game and the visuals afterwards?
You or your client, as agreed in the contract. Fixed price agreed up front per campaign, with reuse for later events built in if you want it.
Tell us about the next launch
Send the brand, the venue and the date. We'll reply with a written concept for the floor, the screens, the page and the door, and walk through it on a video call.